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Overview
Deli Spreads is a home-made yema spread brand, born from the hardships of the pandemic and trended on national television for a time. RB Multimedia ensured in-depth qualitative research on this brand to further develop their growth with a future series awaiting them.
For Deli Spreads, we held a focus group discussion with regards to mothers and their kids to ensure a sound marketing plan would be the end result; leading to an improvement in the all-around packaging and validating their best-selling flavors.
Roadshow
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