Overview

57 years of classic charcoal-grilled lechon is what Lydia’s Lechon prides itself in as its services to Filipinos. Their take on the classic lechon is what keeps generations coming for more; a succulent success. RB Multimedia was tasked to provide a marketing plan for the upcoming year, to be undertaken by their own marketing team- introducing new changes to the dynamic consumer market.

RB Multimedia held the honor of undertaking Lydia’s Lechon’s FIRST FOCUS GROUP DISCUSSION to which produced their marketing plan and social media content calendar. Varying age groups were handled, along with the rising food market of Generation Z and the big-spending Millennials which are currently sitting on a market of opportunity.